Prompts
How you formulate instructions so AI gets it right
A prompt is an instruction, and the quality of what AI produces is mostly a function of how clearly you told it what you actually wanted.
A vague prompt produces a generic answer. A precise prompt that names the task, the format, the audience, and the constraints produces something you can actually use. The gap between those two outcomes is often wider than people expect, and it is almost never the model's fault.
Good prompts are not magic words or tricks. They are the same things that make any briefing work: context about the situation, a clear description of the output you want, any constraints on format or tone, and enough background that the reader could do the task without guessing. The difference is that AI will not ask follow-up questions to fill in the gaps. It will just fill them in, often incorrectly.
Prompting is a skill that gets better with practice, and it compounds. Teams that build a library of prompts that work can reuse and refine them. Teams that write fresh prompts every time are always starting from scratch.
