Company

A quick description of what you & your team do

Before AI can help with the work, it needs to understand what the work actually is.

A short, honest description of what your company or team does is the first thing any AI tool needs to make sense of everything else: the emails it drafts, the summaries it writes, the questions it answers on your behalf. Without it, every output is slightly off-target because the tool has no frame.

Most people can describe what they do in a sentence or two when asked face to face. That same description, written down and placed where a tool can read it, turns a generic assistant into one that understands the context it is working in. The gap between those two states is smaller than it looks.

Start simple. Who hires you, what do you produce or do for them, and what makes your version of that different. That is the sketch AI needs to stop guessing.

Make it visibleWrite a two-to-three sentence description of what your team does: who you serve, what you produce or do, and what makes your version distinct. Save it in a document your tools can access and use it as the opening context in your most-used prompts.

Why AI needs this

Each part of your work matters to AI in a specific way. Some of it is context a tool needs before it can help, some of it is work a tool can take on, and some of it is judgment that should stay with you.

The baseline for everything else

Every other card in this deck builds on this one. A tool that does not know what you do will misread your tasks, your contacts, and your goals.

Framing output correctly

An AI drafting on your behalf needs to know your sector, your tone, and what you stand for so the output lands in the right territory, not just grammatically correct but contextually right.

Grounding for new tasks

When you bring AI a new problem, a short company description in your prompt does more work than a long explanation of the specific task.

Shared starting point for a team

A written company description that everyone agrees on means the whole team is giving AI the same context, not six different versions of what you do.

Questions to explore

Use these on your own or in a group. There are no right answers, only better conversations.

If you had to describe what your team does in two sentences to someone who has never heard of you, what would you say?
What does the team produce, and what does a customer or stakeholder get from it?
How is what you do different from the obvious alternative someone might choose instead?
If you asked five colleagues to describe the company in a sentence, would they say roughly the same thing?
Is there a version of this description that already exists somewhere, and is it still accurate?

Readiness traps

Mission statements and company descriptions are often written for investors or recruitment, not for AI. If yours is aspirational rather than accurate, rewrite it before giving it to a tool.
Teams in the same company often describe their work differently. If AI is used across a team, a shared description matters more than a personal one.
A description that is too broad (we help businesses grow) gives a tool nothing useful. Specificity is what makes the context land.